A unique collection of vintage Aston Martins formed a guard of honour to herald the launch of the awe inspiring DB11. A luxury marque such as Aston Martin deserves only the best and the Vanilla Bean team were drafted in to ensure a perfect occasion was marked with outstanding food and service.

The brief: On brand luxury launch event

With one of the highest profile car launches in recent years the Aston Martin team wanted to ensure their 150 guests were all looked after with the same standards of luxury personified by their brand.  Our brief was to pair quintessentially British food, drink and styling with timeless brand values of their iconic cars.

How to throw a party: Corporate event catering - A waitress serves canapes at the Aston martin DB11 launch eventThe Menu

Finger Food

  • Roast beef and Yorkshire pudding served with a parsnip confit
  • Herb scones, creamed goats’ cheese and red onion jam
  • Coronation chicken lollipops served in pea shoot trays
  • Gin cured salmon and cream cheese finger sandwiches served from miniature hampers
  • Ham hock croquettes, piccalilli fluid gel

A car park full of classic Aston Martin cars for the launch of the DB11

Miniature desserts

  •  Shots of Cox’s apple and Earl Grey trifle
  • Millionaire shortbread shot
  • Miniature scones, raspberry jam and clotted cream
  • Victoria squares served with fresh strawberry pippette macaroons and fresh berries

Drinks & Cocktails

  • English strawberries and cream martini (pipette cream)
  • Earl Grey tea cocktail (lemon, honey syrup and vanilla vodka served over crushed ice)Aston Martin launch event: A row of classic Aston Martin cars
  • English country garden (gin, apple, elderflower, mint, cucumber & lemon)
  • Champagne

Vintage Champagne served in stylish Art Deco glasses and specially created cocktails, perfectly complementing exquisite amuse-bouche and canapes.


Product launches that inspire

We understand how important your brand is. When you entrust your event to us you can rest assured that you are in safe, experienced and very professional hands. Speak to a member of the Vanilla Bean Events team to find out how we can help you to create on brand launch events that not only inspire, but taste great too! Call 01932 356180 or email london@vanilla-bean.co.uk.